There are approximately 1.3 million Android apps in the Google Play store and 1.2 million apps in Apple’s App Store, used by nearly two billion smart phone users worldwide.
These are enormous and staggering numbers and if you’re are trying to get your app noticed. How do you stand out in a crowded field of competitors? And perhaps more importantly, how do you get your app to rank high in an app store search?
Just like internet marketers use search engine optimization, or SEO, to get their webpages ranked high in Google’s search results, app developers must use app store optimization, or ASO, techniques to get their app at the top of app store search results.
However, we do know that certain things affect rankings more than others.
By taking advantage of this knowledge, your app could rank higher, be seen by more people, and be more successful.